Hello Biego!

For a little over a year, Rick has been working to develop the concept that's becoming AdSymetrix.
The idea is simple - people should be able to track the effectiveness of their advertising across any medium.

Making that concept a solid web-application is not quite so simple.

In the past few weeks, we've found a partner company that we're thrilled to be working with. Biego. They develop in Ruby on Rails, allow us to show them our idea and how we want it to work and then build the application to match those intended end results.

It means that we'll be able to tie up all our loose ends in a fraction of the time, launch a beta test long before we'd expected and get this product into the hands of advertisers in time for the busy shopping seasons.

Check them out. Biego. They speak web. We're just excited someone's listening.