What we say, what you see

Branding can be so over thought. And that's coming from a brand strategist.

Basically, your brand is what other people think of when they think of you. It's the personality of your business (or product, or entity, or department). It's the thing people take away from their encounters with you.

Defining your brand is important. You need to decide just what kind of business (product, etc) you want to be. In a way, it's the easiest part. You get to say, "we're the shine on your apple", or whatever is most appropriate. The heavy lifting comes in expressing that brand.

Adsymetrix wants to protect small business advertisers.

That's the simple vision behind the company, and our products. How we accomplish that vision will be through the tools and applications that we provide our clients.

We want our clients to rely on our professional, efficient, easy to use and understand applications to simply do better business.

Defined, that's pretty easy. We're a tool in your back pocket that helps you make better business decisions. But how do we show that?

We're working with a talented designer from our friends at Biego to develop a set of colors and images that expresses our brand. She's got a great start. We'll share soon. You'll see that we're here to help, to advise and to make your advertising purchases easier.

Keep an eye out for our changes.