In-Game Ads Burrow Deeper

In Game Ads Burrow Deeper
from wired news
TiVo has helped to kill the concept of passive ad watching. You don't have to sit and wait for the commercial to end before you get to enjoy your show, now you can fast-forward through those pesky ads. So, advertisers are looking for other ways to get their messages before your eyes. One of the more popular ways is to place their ads inside the entertainment you're watching. From the cell phone your favorite character uses to the bilboards behind the gun-toting car-theif you're playing on your PS2, ads are showing up in unexpected areas.