Simplicity

Last week, Rick, Andy and Chris went to the Carson Workshop Future of Web 2.0 Applications Summit. It was fascinating to watch as experts in their fields explained how online services are being created to help users manage their own content, and how the services are poised to make money on that content.

Amongst the stories of how this company was built by a $10/hr developer and this service was formulated to exploit camera phones, one presentation stood out: Google explaining how they built their calendar service.

Google fascinates. They operate behind that single form webpage and generate billions of dollars. Their model is to marry a users' need for information/utility with a business' need to put themselves in front of that user. The presentation pulled back the curtain to show how they're managing to innovate and draw the two together.

While the calendar presentation focused on how that particular app was built, you could extrapolate the process to any application. In our case, it reminds us to keep the service simple, focused on utility and easy to use.

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