Things are really start to get interesting for local advertising.

Things are changing and they are changing fast. When I started selling internet advertising we were able to tell business owners that if they didn't advertise on the internet they may as well kiss their business goodbye. They bought most of the time. Fact of the matter is that we really thought that the internet would change everything, and it did. But, things are still changing for small and medium size businesses. So what do you do if you are a business person trying to sort this all out? I recommend you objectively analyze what an offering will provide you from an investment standpoint and weight it against what you are currently doing then track the results. More and more options are popping up on the radar screen for business people and old businesses are beginning to change the way the conduct business. See this article for more info on the Yahoo partnership with 170 newspapers. This is all really great for advertisers and there will definitely be some losers, some winners and some what-the-hell-were-they-thinking ideas as a result. For right now, track, track, track.

yahoo, newspapers, small+business, marketing, advertising, adsymetrix