Seriously, you need to advertise.

We really want you to advertise and grow your business. We just don't want you to do it blindly and without a plan. So try different advertising venues, do what you know and do what you don't know. But, measure it and monitor it to see if you are touching the customer that you want and that will help you to grow your business. If you don't feel like doing all that tracking and monitoring on your own, use the Adsymetrix service since we will be launching in Alpha mode November 15, 2006.

If you want to read about going local with your advertising check out this article.