Anywhere The Eye Can See, It's Likely to See an Ad

Anywhere The Eye Can See, It's Likely to See an Ad
from New York Times

Time is precious. Moments count. And to advertisers, people like you, the key is finding just the right way to grab the notice of potential customers.

This article talks about the shotgun approach. Put an ad anywhere, hoping for some kind of actionable response. In theory it works: maybe someone is going to decide to use your service because they caught a glimpse of your logo on the back of a bike messenger's coffee mug. But the issue at hand isn't theoretical, it's personal. You can't throw money away hoping that someone is paying attention to a bike messenger's coffee mug. You've got to find a way to target your customers effectively.

Have we mentioned AdSymetrix?