Journal Blazes Newspapers' New Trail

Journal Blazes Newspapers' New Trail
from businessweek
With a new website - and rumors that it may be sold in the next year - the Wall Street Journal makes a move towards a more advertiser (and user) friendly product.

For years, the WSJ has been at the front of the online newspaper world. It was the first subscriber based news-site to make real money and has long been held as the standard bearer. As they make their changes, other periodicals will follow suit. And as they follow suit, the advertiser (you) will have to come along for the ride.