Live Linking Blogads

Blogads, one of the advertising networks that services weblogs around the net, has announced an expansion of their beta program for what is described as 'effectively placing a mini-website' on any website where an ad is purchased.

Using syndication technology, the ad allows advertisers to control the messages that are seen on any of the websites where these ads are placed. An interesting idea, and one that plays well with specific types of advertising messages.

Whether all that extra effort is worth the effort is an entirely different question.