How you'll see us

Choosing a logo is a big step in the formation of a new company. On the web, it's the first opportunity a company has to show who they want you to think they are. AdSymetrix has been working with the good folks of Biego to develop a new logo and site design for our in-development product suite. We're pretty happy with the results.

We gave the designer a brand strategy document that detailed Adymetrix's vision, mission and positioning statement. We also included some information about our competition and the kinds of promises and attributes that the brand should exhibit. We also gave some direction as to the general design of the site, logo and color scheme.

It's always an interesting process, seeing your words turned into someone else's pictures. If you carefully define your brand ahead of time, you'll find that a talented designer will be able to come up with results that surprise you, and make you feel like you're meeting an old friend.

Now that we've chosen our favorites, we'll begin posting some to this blog. You'll get a look inside our process, and a sneak peek at the future of the company.