Chugga Chugga Chugga

One of they key pieces of the AdSymetrix puzzle that has us all very excited is the development environment that our good friends at Biego are using to build our the application.

After a few fits and starts using PHP and ASP, we've moved on to developing in Ruby on Rails.

What's that you ask? Why develop something in what sounds like a title for an unsavory movie from the 1970s? Because programmer happiness and sustained productivity are good things.

Ruby on Rails is a software development environment originally created by David Hansson as a framework to assist in his programming, the project has grown in the open source community. The key idea here is simplicity. A series of components that allows a programmer to not repeat themselves and to use convention over configuration.

A programmer doesn't need to rewrite any code that is re-used inside the software being developed.

We're excited to have AdSymetrix based on Ruby on Rails. Our product should be as simple to use as it is to create. We will have a robust product that will help our clients better their business, and we'll do it using simple to express programming techniques.


Keep an eye out for the conductor, we'll be yelling "All Aboard" very soon.