Shooting in the Dark

Forrester steps up with this new report, discussed at eMarketer.com, showing just how immeasurable the advertising market has become. Or always has been.

The report shows that while it is understood that businesses need advertising, measurements of return on investment in advertising have been difficult to review. As the article starts out "Q: What is the ROI of Advertising, A: Stop advertising and find out"

Stong stuff. Further, we find out that 21% of those polled would reccomend their ad agency for assistance in marketing their product or services; 76% couldn't get ROI information from their agencies and 69% thought ROI was too difficult to ascertain.

Instead of waiting for a report from their agencies, they could use AdSymetrix and know how any ad they place generates responses.

We have to agree that current methods for determining ROI are complicated. That's why we created AdSymetrix, to help the business advertiser know how to best spend their advertising budgets.

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