Article from WSJ on effective online marketing

Martketers Give Email Another Look
from wall street journal
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The Wall Street Journal has an interesting article in today's edition about the ways that email is being redesigned to become more effective for marketers. Firms like IBM are using Heatmapping to track the way a reader's eyes move across the screen. The hope is that a style guide can be created that would allow designers to build more effective email messages and drive more sales.

Check out the article if you get a chance