CMS, CSS and AdSymetrix

AdSymetrix will use Joomla! for our content management software. Use of a CMS system will allow us loads of flexibility in the way we present the products we're developing.

Content Management Systems separate the presentation of information from the information itself. This means that we'll have a set template for the structure of the site. You'll visit and see the navigation, login and identity in the same consistent locations, with all the information you're looking for specific to the page you're viewing.

Molly at Biego is refining our template design currently. Making sure that when you visit, you're presented with an intuitive website that makes it easy to get the information you want and use the AdSymetrix application. She's doing this with the help of the CMS and the use of Cascading Style Sheets.

Cascading Style Sheets, or CSS, allow for greater control of the colors, fonts and images that show up in a web page. You can make one change in one file on a server and have every page inside the site reflect that change. It's powerful stuff. And of course we'll be using it.

The key now is figuring out just what goes into the CMS grinder. The task at hand is to develop a map for the copy holes in the site. Understand the best way to tell our story and to drive the website's visitor into becoming a customer.

Our plan is to keep things simple. We believe that it's more important to get the information than learning how to get the information you want. To that end,we'll use graphics, short text passages and examples to show how our system works. We believe that this strategy will act as an extension of our brand strategy in keeping the entire process simple.

Because you need to run your business far more than you need to learn how to run ours.