This week and the next milestone

I am finally getting organized on our side of the development and just started using basecamp to manage all the bits and pieces of what needs to be completed. Andy and I need to get our partnership finalized and we need to figure out silly things like where to incorporate and where to do our banking. Since I am in San Francisco and Andy is in Cincinnati, it seems to make good sense to incorporate in Delaware, right? We are on the road to Milestone Two which will really put some meat on the bones of what was built in Milestone One and I am very excited to see the app grow legs. We are really going to change the way advertisers can quantify the value of their advertising purchases and that is very exciting. I have a great deal of experience selling advertising and teaching others to sell advertising and Adsymetrix should significantly impact the knowledge that buyers will have about how well a particular publication worked at increasing revenue. Adsymetrix isn't for companies that are using advertising to build a brand, rather it has been developed for companies that need their advertising to generate revenue and drive traffic to their business.

Big week ahead....