Nit and grit

As Rick mentioned in his last post, we're developing Adsymetrix from different parts of the US. To help us communicate, we're using a series of systems that track our progress along various tracks. For the most part, my responsibilities are front end brand building and marketing. Rick, who's been living with this idea for the past year, is focused on the development of the applications.

We're using online weblogging tools to help us keep on top of the tasks we have at hand. Soon, we'll move from blogger to a blogging tool on our own website powered by Joomla!, an open source content management system that will help run the overall site once it's been launched.

We made progress last week - choosing a logo and site design. By Friday, just in time for the holiday weekend, we'll have drafts of the templates that will serve to host our content on our site. And in honor of that, my work is to detail the content that will fill those areas, as well as define the areas themselves.

Content strategy, information architecture and design all working together to bring out our brand and make certain that our clients, you, can quickly and easily use our service in your business.

And as we put these together, you're along for the ride