Why Leave Advertising Responses Up To "May"?

MediaPost discusses an AdSpace report that tries to push the old adage that "If you show it, they may buy it." May is a distressing word. It means that you don't know whether your advertising is effective, just that the money you've spent so far to produce and place the ad might lead to some kind of response, somewhere down the line.

As AdSpace is in the business of selling advertising space in shopping malls, they have a reason to publish this report. They state that 17% of female mall shoppers and 10% of male mall shoppers made a purchase at the mall based on an ad shown on one of AdSpace's displays.

Which is great, if you're a business in a mall and can make an impulse sale. Most businesses, aren't in that position. A tax preparer looking for new clients, a restaurant trying to expand its base or a realtor hoping to get interest on a new property all need to use different advertising to get results. And that's where AdSymetrix can help.

With AdSymetrix you don't need to have your most responsive ad placed right out side your door. You can use our tools to gauge the effectiveness of any ad, placed anywhere. Generating response is the reason for advertising. AdSymetrix helps figure out the best ways to get those responses.