You Can Afford TV Commercials (But Should You)

Not too long ago, we mentioned the shotgun versus the sniper approach to advertising: The idea that it can be better to target your potential customer by speaking directly to them than by blanketing a community hoping to turn a stranger.

In either case, you can go after big game without spending all your capital. A service that helps is Spot Runner

They offer any potential advertiser a series of templated ads that can be customized to fit specific advertising needs, then allow the advertiser to place those ads in discounted locations within their targeted television markets.

So now you can afford to make an place a television ad. If only there was some way to evaluate that ad's effectiveness. . .