Marketplace Looks at How to Sell Online

NPR offers a lot of great programming. One example is Marketplace. They're a comprehensive financial report radio show wrapped in the warm blanket of friendly conversation. You get the feeling that the people who are telling stories on the show just happen to have this information in their back pocket and are killing some time explaining things to you while you're waiting on a cup of coffee.

Today, they have an article that has some relevance to our interests. Let's Count The Ways To Sell Stuff Online looks at Craig's List, Buy.com and Facebook's latest combined effort, and Reaql People Real Stuff, a new video selling service that's a cross between You Tube and classified advertising.

The options given are interesting, and may be worthwhile for your business. The interesting part of the story, however, isn't the list of new ways to sell online, but the reason why people are looking to sell online. It seems that more and more audiences are moving away from mass market advertising and moving towards smaller entertainment options. That means that the audience for your next ad will be smaller than it was last year.

And the best way to understand how you can still maximize the value of that audience is to know what ads work, and what ads don't. And you can do that with the help of AdSymetrix.

Tag Your Ad - any ad, anywhere - and let AdSymetrix track and monitor the responses. You'll know what new ways are working for your business, and what new ways just make for an interesting article on drive-time radio.