Everyone Wants to Know Everything

It may be that we're just used to it, using the Internet every day and having all our movements tracked by either our History folder or random advertising Cookies, but something just doesn't feel right when you're tracked in the real world.

This year's Consumer Electronics Show has announced that every participant will have an RFID, or Radio Frequency Identifier attached to their name tags. The hope, on CES' part, is to understand where every attendee has gone during their time at the trade show and provide sponsors with a more exhaustive list of who's visited their booths.

This is all fine and good, for everyone but the attendees. The best you can say about this new plan is that a whole host of unqualified leads will be generated by it, the worst is that the invasion of privacy is ominous.

A simpler way of working this out would be to use AdSymetrix. Every booth could have its own set of tracking tools, and whenever someone came in to talk about their interest in the products, they could have been given one of these tracking tools as a way to get back in touch with the sponsor. The leads would have been higher-quality and would be tracked in a more opt-in, open manner.

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