Creative that Makes a Splash

When buying an outdoor advertisement (a billboard, a sign on a bus, a park bench) it's important to do anything you can to first get the attention of the person traveling by the ad, and then get them to respond to the message in the ad.

The advertising weblog 2wenty 4our has a great example of a fantastic outdoor advertisement for Air New Zealand:


Aside from the question of whether the kayaker is going to crash into the ground, the idea of New Zealand being the land of extreme sports and Air New Zealand being the only way to get there is imprinted in the viewer's head.

But even this ad can use some AdSymetrix assistance. If Air New Zealand had Tagged Their Ad with AdSymetrix Tracking Tools they'd be able to know whether this beautiful advertisement makes sense to be on the side of a building or inside an art gallery.

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