When Contextual Advertising Strikes Back

Google's brought the idea of context based advertising to amazing levels. Using their filter, people who advertise via AdSense can place an ad on any page that lists almost any word within its content.

This is great if you want to make sure that your modeling agency shows up every time a model is mentioned, or your restaurant shows up every time a particular kind of cuisine is mentioned, but what happens when the content you're advertising next to isn't the kind you'd want associated with your product?

AdPulp points out this disturbing placement of a Folger's Coffee Ad alongside a headline stating, "Coffee Might Trigger First Heart Attack In Some." Suddenly the best part of waking up isn't Folger's in your cup.

It brings to the forefront the need to know as much as you can about the placement of your advertising. And of course, AdSymetrix is here to help.

Tag Your Ad with AdSymetrix and watch the responses. You'll know where and when people are reacting to your ads and what advertisements are good advertisements.