Playing The Dozens With Television Advertising

While you're sitting in your next meeting with some advertising agency, listening to their creative team explain to you how their latest storyboard for your next television ad will finally be the one to break through, keep in mind the limited amount of tools that they have to work with. As Slate fronts today, there are only 12 Kinds of Ads that you'll see on tv.


In the late 70s a creative director at Leo Burnett spent a year analyzing television advertising. He realized that there were only a dozen different ways that advertising sells on television. His idea, in slide show form shows just how little you have to work with when trying to get the attention of your potential customer.

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