Mobile Advertising - A Good Idea, Soon

Everywhere you go, you're followed by everyone you know, thanks to the little telepone in your pocket. Until a few decades ago, you could go to the bank without having to answer a question about how the copier works back at the office. But now, while we can use cell phones to give us directions, check our email, listen to our music and still have conversations, the advertising industry is gearing up to place their messages in your pocket. And while there are some interesting ideas here, their effectiveness is unknown.

Take the latest news from News Corp, the parent company of Fox News, that they've partnered with Third Screen Media to provide advertisements throughout Fox properties to present to Fox viewers. As a publisher, the hope stands that by creating a new venue for advertisements, they'll make more money. But what about the advertiser?

MIT's Technology Review explains another way of using cell phones to market your company - "augmenting reality". This concept from Nokia says that you should be able to point your phone's camera at any location and get an advertisments explaining just why you should walk into that location and part with some of your hard earned money.

Again, these are good ideas from a publisher standpoint, and fascinating ideas from a technologists standpoint, but from the advertiser, there's a giant question mark. How do you know whether the new-new-thing is the ever-so-slightly-right-thing for your business?

One way is to measure and track the effectiveness of any advetisment you place. And that is why AdSymetrix was created. We think that your business is too important to be left to chance.

Give AdSymetrix a try.