Ad Revenues for Yellow Pages, Local Search Expected to Register Healthy Growth

Ad Revenue for Yellow Pages, Local Search Expected to Register Healthy Growth
from b to b

As fewer and fewer people subscribe to newspapers, as more and more viewers use TiVo to skip commercials and as iPods replace radios in cars, the advertising industry is looking for surprising growth in local, relevant messaging.

Yellow Pages have spent a century training people to let their fingers do the walking to find shops and services. As publishers, they've spent a century training advertisers to lock in to year long advertising programs that may or may not yield success.

The Kelsey Group report says that local search engines and print publications will experience growth. That growth is due to the relationship between the audience and the advertiser. By focusing on the people who can do business with you every day, the people looking to do business with you respond to your advertisements.

But, this is speculation. One way to prove these theories is to track and measure your advertising effectiveness. Compare various local advertising venues against themselves with real-time response data. After that, you'll be able to determine the best location for your message.

Luckily, you've got AdSymetrix to give the information you need to make better advertising decisions.