Google Testing Targeted Cable Ads

Google Testing Targeted Cable Ads
from paid content

While you may think of Google as the first place to go when you're tying to get information on any subject you could imagine, Google is acting as a giant advertising network determined to find ways to get more valuable ads in front of potential customers.

The news this weekend that they are now trial-testing a way to target cable television ads (in the same way they are looking to target print ads) coupled with the recently discovered patent for a Google Phone that gives you search results before you even ask for them, brings to bear the value of knowing where you customers are and how to communicate with them.

As you look at your media plan, how you're buying advertising, and what kind of marketing your business is doing, it's important to remember that focusing on the right customer is as important as creating the right advertisement. AdSymetrix helps.

Using AdSymetrix you can determine the best locations, media and messages to reach just the right audience.

Give AdSymetrix a try, sign up is free and you can begin learning more about your advertising (and your customers) right away.