Advertising of Tomorrow

It may read a bit dry, but this bit of theoretical musing about the current and future state of advertising by Paul McEnany nicely explains the reason why we created AdSymetrix.

Essentially, it says that advertising as we have always known it is done. Finished. Consumers are more sophisticated, demographic groups are more splintered and audiences are smaller and more wide spread. It means that the future of advertising is going to be specifically targeting smaller groups of people with messages that are more likely to grab their attention and place them in a wider array of positions.

And that's where AdSymetrix comes in. As you start to work within this new world of advertising, our tools will help your business qualify the locations, placements, media and messages your using to refine them to their most effective. AdSymetrix lets you know how well any of your ads are performing against any other ad you've placed in any medium anywhere. All within a simple to use dashboard. Give us a try, Signup is free