Viacom and Yahoo - Making the Advertising World a big Smaller

News today that Viacom and Yahoo have become best friends - working together to sell advertising to viewers and users of online properties.

This continues both Yahoo's competition with Google and Viacom's uneasy relationship with YouTube. The deal means that Yahoo will service and sell ads on many Viacom properties and that the advertisers who want to play in Viacom's court will have one less contact.

Consolidation seems to be rampant these days in the media buying world. That means that advertisers will be forced to add lower-performing properties to their portfolio to get the best prices for future ad buys. The only way to defend against these so-called deals is to know the value of every ad you place. And AdSymetrix is here to help you determine that value. Give us a try, Sign up is free.