Cross-Media Promotions - Good For TV, What About Your Business?

Every year, during May Sweeps, the Today Show sends their host Matt Lauer to a handful of strange and wonderful locations and goads the viewing public into caring about his travels.

This year, NBC and various advertisers are hopping on the cross-media bandwagon and utilizing various interactive devices to allow you to play along at home while Matt braves the wilds of wherever he's going.

If you watch this year, you may see how these kinds of campaigns that use various media can create positive results. Impressing upon the potential viewer all the many ways that Matt can be watched could send more people to view Today, and help increase their ratings (and thus the cost they can charge for advertising). The key, at least for today's conversation, is to look at how cross-media promotions could work with your business.

NBC has it easy, they just want you to watch their show. Your business demands a higher level of responsiveness from your interested potential customers. AdSymetrix helps you understand the success of your advertising campaigns by giving you the tools you need to monitor the responses you get from any ad in any medium. From website to telephone pole, you're able to know who, when and where your audience is responding to your ad. And from that you can learn how to best connect with your customers.

Give AdSymetrix a try, Signup is free.