AdWords Grows in a DoubleClick

Google's buying DoubleClick. This is big news in the advertising buying world. It means that Google will have expanded the reach of their advertising reach of their AdWords network and extended the kind of media that they'll use to get your message out.

Google's posted a FAQ about the purchase, including their very telling phrase "We see this acquisition as bringing the worlds of search and display advertising together." DoubleClick is the group behind the banner ads you see when you go to a site, Google is the group behind the microtargeting of AdWords. Put these two together and suddenly you'll find advertising that's more closely targeted to the content on the page.

And how does this effect your business? Well, the continuing consolidation of advertising placement networks could make the process for buying ads more simple, with less contacts and a wider range of placements. It could also mean that the ways that you can advertise may become lessvaried. All in all, this consolidation means that you need to know what works for your business and what kind of advertising you should consider when promoting yourself.

And AdSymetrix has the tools that you need to understand the value of your advertising and where it should be placed. Give it a try, Signup is free.