Yahoo Ad Network

Today's Wall Street Journal has mention of newspaper owners tying in with Yahoo for their online ad sales. This is important to you, in that it possibly signals how print publications and online advertising networks are looking to combine their forces and create new ways for you to buy your advertising spaces.

For the newspapers, it makes sense. They get to offload the costly business of servicing their advertising accounts and continue to make money. For the online advertising networks, the benefit to selling across media comes from the portion of each sale that can go to their bottom lines. They can use Internet-based economies of scale to serve ads to more people for less money.

For the advertiser, it means that you may find your purchases bundled in ways that don't necessarily fit your needs. You may find that in order to get that quarter-page ad in the local paper, you'll have to also buy a weeks worth of banner ads on their website or some other property.

In that vein AdSymetrix has been created to help you understand the value of any of these ads. You'll be able to say to that ad sales person that you know what works, and what doesn't. Give AdSymetrix a try signup is free.