Viral Advertising Leaves Many Sniffling

Viral marketing is subtle. You may not know you've been infected with the message. Maybe it's a USB drive left in the bathroom at a concert in order to promote an upcoming record, or a fake video diary created to sell advertising space, but it's out there and sometimes it works.

Sometimes. Viral marketing is effective like brand marketing is effective: you get a portion of your audience to feel a certain way about your product and wait to see how it impacts your overall business performance.

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