Targeting Video Downloaders Dynamically
A new service by YouMe
Networks allows advertisers to place their advertisements
directly in the stream of downloaded video files automatically - using
the customer's personal preferences to focus the targeted message and
provide to them just the kind of ad that the advertiser wants them to
see.
This dynamic placement of advertising is similar to the
ads provided by Google through their
AdSense network: matching ads with content for the viewer to enjoy (or
ignore).
Whether this system is worthwhile is questionable. When
you're downloading a file do you want to see a commercial before you
see your ad? How do you feel about the message you're forced to watch?
Does it change your potential for responding to the ad?
All of these questions are worth asking. And AdSymetrix
is a tool you can use to find the answers. We'll help you figure out the best
kinds of ads for your business, all after your freesignup.
Labels: advertising, new technology
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