Measuring Marketing Effectiveness

When you think about Brands, even without knowing it, you're thinking about the work of David A. Aaker.

He wrote the book on brand strategy, explaining many of the ideas that describe how to convey the personality of your organization through any medium to your customers.

Currently, he's the chairman of Prophet a brand consultancy that helps companies understand who they are and how they can pass that understanding along to their customers.

While your budget may not allow a Prophet makeover, they helpfully offer some interesting views of the effectiveness of marketing that come in the easy to afford price of Free.

Seven Surmountable Hurdles to Marketing Effectiveness is a new article by one of the senior partners at Prophet that talks directly to the value of AdSymetrix. Wnen you know more about the use of your advertising, you know more about the value of your advertsing. And AdSymetrix gives you the tools to value your advertising.

Give AdSymetrix a try. Signup is free.