New Bar Codes Can Talk With Your Cellphone

Today's New York Times fronts with the interesting idea of using your customer's cellphones to bring your message to their pockets.

The idea is that Codes displayed in public places - on billboards, in magazines, on telephone poles - are photographed by cell phone users using their camera phones and are then translated by a program on the cell phone into some kind of advertising or informational message.

It's another one of those great technology ideas that seems a bit ahead of the curve. You want to make sure that your message is not only being presented to your audience, but also that the audience is able to react to it.

And reaction is what AdSymetrix is all about. Our simple to use dashboard brings you up to the moment response information for all your advertising in any media. Try it this weekend, signup is free