Movement in the Online Advertising World

Two interesting things happened over the last few days in the world of Online Advertising. Yahoo announced that it was buying Right Media, an online advertising marketplace and a Norwegian company launched their FASTMedia product that intends to give newspaper publishers the ability to target online advertisements to user intentions without having to go through a Google-like search engine.

Both of these announcements play in the background of most advertisers' business. They won't mean much to the small business person who wants to buy a placement on a local newspaper website or in a similar publication. But they do signify the bigger issue in the publishing world: how will publishers adapt to the new advertising marketplace.

Creating new ways to sell ads is one way, but properly understanding the value of their ads is another. AdSymetrix has been developed to solve that problem. Using our easy-to-use tools publishers and advertisers can track and monitor any ad, anywhere. They can compare return on ad spend against any medium, and any message.

AdSymetrix gives advertisers and publisher the tools they need to thrive as the advertising world evolves. Why not give it a try? Sign up is free.