Should Product Placement Be A Part of Your Advertising Strategy?

Ever notice that all the good guys in the movies or on TV always us Apple computers? Or have you noticed that the logo can always be seen on the handset of any telephone used on the air? Don't think that these impressions are by accident. Every time you see a logo on television or in a movie, you're seeing it because a company has agreed to have their logo on screen.

For some, it can direct a new product - like the red Swingline Stapler from Office Space. For others, it can redefine a brand - like the way that The Italian Job introduced (and reintroduced) the Mini Cooper.

Brand Channel looked at the recent release Disturbia and how it takes brand identity into a whole new realm, even using the amount of space on an iPod to define a character.

But what's product placement mean for you? If you are looking to raise the general level of interest in your product or company, it can be helpful. But remember that using product placement is an expensive and risky way of promoting your business.

For the ten seconds your logo may be on screen, you could spend the same amount you would creating an entire direct mail, outdoor or broadcast campaign. A campaign that could not only push your brand, but also give your potential customers a reason to contact you.

AdSymetrix is here to help, in either respect. By comparing the costs and benefits of any advertisement, you can use our tools to determine which medium is best for your business. Give AdSymetrix a try, our signup is free.