Newspapers Need Help Too

Reuters has a story about Newspapers hoping that their websites will help forestall the shortfall of their advertising revenue in the coming years.

The reality is that the audience for newspapers is becoming so split, and so unfocused that in order to get the same kinds of revenues that built the newspaper giants in the first place, other tactics must be taken.

And AdSymetrix is here to help. In the same way that advertisers can determine the best location for their messages, publishers can pinpoint the value of their available inventory. Finally, a local paper can show a direct comparison between an ad in their publication versus an ad in any other publication.

AdSymetrix gives both publishers and advertisers the tools they need to determine the value of their efforts to get new business. Give AdSymetrix a try, signup is free.