MySpace and YourBusiness

Social Network Websites, like MySpace, are great for making friends, connecting with lost colleagues and promoting your new record album. What happens when you try to take advantage of MySpace's huge audience, but lose control of your friends list?

Daytona Beach's Outreach Committee has learned their lesson. Thanks to the open nature of MySpace, some of the friends that were listed on the City site were less than savory. And that's when the controversy erupted.

If you use MySpace, learn from Daytona Beach, and define ways to monitor your friends list. Knowing how your advertising works is as important as knowing what your advertising says.

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