Forget Television - Think Smell-a-Vision

href=http://money.cnn.com/magazines/business2/business2_archive/2007/04/01/8403354/index.htm?postversion=2007032606>Gas
Pumps that Smell Like Coffee
from business 2.0

Customer
service is as much a part of your sales process as advertising. In the
case of some companies, like href=http://online.wsj.com/article/SB117495610529249749.html?mod=djemMM>ABT Electronics the care and concern given to your customers can become more of a differentiator than price. For others a victory is just keeping the stink of your product off their customer's clothes.

And
from that, we get this news about coffee scented gasoline. Perhaps
customers will care less about sky-high prices if the gallons they buy
smell better.

Or perhaps some customer service ideas are just wastes of money.

Not all new ideas are good, but in advertising, there's at least a way to value them. AdSymetrix. Signup
now and see how you can best spend your advertising budget to get new
customers. And hopefully not trick them into thinking your gasoline
comes from the mountains ofJamaica.