Don't Call It Pointcasting!

For those who remember the first set of internet booms in the late '90s, Pointcast was a business built on sending information to individual users via screen saver. The company used 'push technology' to place their data on your computer screen. Conceptually, it was a good idea. Push the information most relevant to your audience directly to your audience, then follow that information with ads that were equally well targeted.

The problem was that Pointcast wasted network resources, causing many big firms to ban its use at the same time that people were realizing that they could pull their own information easier than they could with the help of Pointcast's application.

But that idea - of putting in front of your audience the information that's most relevant to them, and focusing your advertising - is still worthwhile. Today, you'll find stories about marketers targeting smaller ethnic groups and how going after your audience's sense of humor can help build your business. This kind of targeting - based either on demographic (the kind of people your audience is made from) or psychographic (the way your audience views the world) targeting is Narrowcasting. And it's good business.

You can decide that a particular group is your best bet for a particular message, then you can register you ad with AdSymetrix and watch as that message creates responses. It's a great way to build ties within smaller, more receptive audience groups.

Give AdSymetrix a try, signup is free.