Branding and Entertainment - A Way To Combat Shrinking Audiences

It seems to be a common problem: How can advertisers get their messages to an audience that increasingly doesn't want to be bothered with an ad?

Everywhere you look, there's a new solution popping up. I could be through cross cultural education at the hands of a large broadcast network, or it could come in the guise of doctored Diggs or even by way of pay for play Blog entries. The problem keeps showing itself, and it leaves many advertisers cold.

One other way to battle the shrinking audience is to change the way you view advertising. Using entertainment and branding to get people to think of your product when they're involved in something else. You'll see this as product placement in movies and television, or as co-branded games on your cell phone or even as the star of whatever you happen to be watching.

Removing the separation of advertisement and content can be helpful, but the only way to gage the effectiveness of this way of advertising is through the kind of testing that AdSymetrix can provide.

Simply Tag Your Ad and let AdSymetrix track and monitor the responses. Knowing whether people react to your message is as important as getting that message in front of them in the first place.