Why Networked Ad Sales are Suddenly So Newsworthy

Business Week nicely explains the reason why companies like Yahoo and Google are doing their best to buy up the online ad sales networks DoubleClick and Right Media -- they want to own the advertising transaction.

Simply put, business is driven by advertising. Yahoo and Google know that if they're going to sell advertising, they should create ways to sell as much advertising as they can. By buying the ad sales networks, they're expanding their inventory exponentially. They may not make as much selling an ad on your site as they would on one of their own, but they're still making something. And that something has immense value to these companies.

And for you, the advertiser that wants to buy ads in various media, you have to find a way to manage your advertising buys as economically as possible. That's where AdSymetrix comes in. Tag Your Ad with AdSymetrix and use our tools to track and monitor your ad, in any media, anywhere.

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