Newspapers Need To Listen

A slew of articles came out today pointing the finger at print publications for their ways of dealing with the new, new media.

From Macy's yelling about the marketplace to publisher's hiding their heads in the sand about the potential of the new marketplace, the hits come from all sides.

It's in this kind of environment where new directions in marketing matter. And for anyone, advertiser or publisher, to know whether their ads work, an independent observer will be needed.

That's where AdSymetrix comes in. AdSymetrix has been developed to allow advertisers and publishers understand the true value of their advertisements. Simply Tag your Ad, and let AdSymetrix track and monitor its responses. Finally, there's a way for anyone in the advertising world to know what's going on with their messages.

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