Losing Your Audience - And Finding Them Again

Today's New York Times fronts an article about the various ways advertisers are hoping to keep viewers watching commercials instead of shifting channels or fast forwarding their TiVo's.

Amongst the suggestions are including original programing during commercial breaks and using the cast from whatever show you're watching to present the product advertisement.

In any case, the future of big-broadcast marketing seems fleeting. More and more people are opting out of the commercial l break and instead finding other ways to entertain themselves. As a marketer, your need to entice new potential customers is getting harder and harder.

One way you can battle back against the coming demise is to more clearly target your audiences. Rather than going shotgun and try to reach the widest amount of people, focus on those who are most likely to respond to your ads.

That's where AdSymetrix comes in. Using AdSymetrix, you canTag Your Ad, place it anywhere and watch as AdSymetrix tracks and monitors the responses. Using that information you can clearly know who, when and where your next new customers are coming from, and how to focus your message to reach them.

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