Place the Ad, But Will Anyone Watch?

Spending a bunch of money making the most creative, most receptive, most entertaining and engaging advertisement and find out that nearly all of your intended audience decide that it's more important to fast forward / skip over/ otherwise ignore your message just to get to the next song, TV show or article can really make you angry.

The New York Times looks at ways that companies are trying to TiVo-proof their advertisements, in a bid to keep advertising relevant.

The story is made all the more interesting when you realize that the company looking to TiVo-proof its ads is in fact TiVo itself.

As an advertiser you need to know that the ads you put out are seen by the people you want to see them. Even better, you would love to know what ads will get those people to actually respond and contact your business.

AdSymetrix is here to help. Tag your ad and watch as AdSymetrix tracks and monitors the responses that come streaming in from any advertisement anywhere. Sign up is free