Because Advertisers Demand Sandboxes

NBC and Universal announced today that they will their new viral video website designed specifically to give advertisers a place to put all their supposedly non-advertisement product.

The value of Youtube isn't just in the size of the audience that visits the site, it's in the content that's uploaded - and the public editorializing that got that content online in the first place.

Creating a new "advertiser oriented" video website is creating an artificial sandbox around content that's already out in the world. An advertiser that goes into this site needs to know that just because they can control what's being seen, they won't be able to control who (if anyone) is seeing it.

Advertisers want to surf on the waves of audience participation. But they (you) need to know where the audience is most inviting. AdSymetrix has been designed to help figure out what placements are best for you to reach your potential customers. Customers that may not want to have advertisements spoon fed to them everyday.