The Value of Website Statistics

Usually, when visiting Download Squad, you're apt to find a link to a new version of a program, or a helpful hint using a piece of your computer you rarely think about, or maybe just something that will kill a few precious productive minutes. But if you've visited the site lately, you may have found this article about the value of web statistics for small business.

In a way, the amazing amount of information that you can retrieve on your website's visitors makes the case for why any business could use AdSymetrix. When someone visits your website, the server can know where they're coming from, what time of day they're visiting, how long they're hanging out at your site, where else they've been recently and how many times they've checked you out. The potential data goes so deep that it's easy to get a bit frustrated with the relatively paltry amount of information you can get from print or broadcast advertisements.

So while you can work to continually focus the message on your website to reflect that perfect equation for converting interested visitors into ongoing sales, what tools can you use to make the best use out of the rest of your marketing portfolio?

AdSymetrix is here to help. Tag Your Ad and let AdSymetrix track and monitor the responses to any advertisement you place anywhere. Use our tools to refine and focus your messages so that everything you put out into the world is as action oriented as your website.

Ad Revenues for Yellow Pages, Local Search Expected to Register Healthy Growth

Ad Revenue for Yellow Pages, Local Search Expected to Register Healthy Growth
from b to b

As fewer and fewer people subscribe to newspapers, as more and more viewers use TiVo to skip commercials and as iPods replace radios in cars, the advertising industry is looking for surprising growth in local, relevant messaging.

Yellow Pages have spent a century training people to let their fingers do the walking to find shops and services. As publishers, they've spent a century training advertisers to lock in to year long advertising programs that may or may not yield success.

The Kelsey Group report says that local search engines and print publications will experience growth. That growth is due to the relationship between the audience and the advertiser. By focusing on the people who can do business with you every day, the people looking to do business with you respond to your advertisements.

But, this is speculation. One way to prove these theories is to track and measure your advertising effectiveness. Compare various local advertising venues against themselves with real-time response data. After that, you'll be able to determine the best location for your message.

Luckily, you've got AdSymetrix to give the information you need to make better advertising decisions.

Google Testing Targeted Cable Ads

Google Testing Targeted Cable Ads
from paid content

While you may think of Google as the first place to go when you're tying to get information on any subject you could imagine, Google is acting as a giant advertising network determined to find ways to get more valuable ads in front of potential customers.

The news this weekend that they are now trial-testing a way to target cable television ads (in the same way they are looking to target print ads) coupled with the recently discovered patent for a Google Phone that gives you search results before you even ask for them, brings to bear the value of knowing where you customers are and how to communicate with them.

As you look at your media plan, how you're buying advertising, and what kind of marketing your business is doing, it's important to remember that focusing on the right customer is as important as creating the right advertisement. AdSymetrix helps.

Using AdSymetrix you can determine the best locations, media and messages to reach just the right audience.

Give AdSymetrix a try, sign up is free and you can begin learning more about your advertising (and your customers) right away.

6 Laws of Small Business Advertising Success

6 Laws of Small Business Advertising Success
from about

As you look over your first quarter forecasts and wonder just how much of a boost you could get from a new advertising campaign, this list may help to inspire.

Keep note of number 3. Test Everything. Placing your message in front of people is one step, but refining the positioning, placement and pitch are all a part of creating a successful campaign. AdSymetrix can help.