Pay-Per-Action : Google's New Idea for AdSense

Google's focus on extending their advertising network is taking another step forward with the introduction of their Pay-Per-Action AdSense functionality.

Simply put, the new service allows advertisers to define how they'll pay for their advertisement based on the actions taken by people who are responding to the ads. If you're looking to get people to sign up for advertising tracking service, or a newsletter or purchase a particular product, the advertiser won't pay unless that action has been taken.

The Pay-Per-Action model is one familiar to anyone who's played in the world of Affiliate marketing. Where you pay another site or sales person a cut of the proceeds when a sale is made. Tying this to AdSense, however, brings the barrier for entry to affiliate sales much lower.

Pay-Per-Click most likely will not work for every business or campaign, but it does bring accountability to advertising. A concept that we at AdSymetrix have placed at the center of our service. The more you, as an advertiser, know about the value of your advertising, the better decisions you can make in placing your next campaign. And knowing is just one free signup away.