On Madison Avenue, A Wake Up Call

href=http://online.wsj.com/article/SB117486500542148458.html?mod=todays_us_marketplace>On
Madison Avenue, A Digital Wake Up Call
from wall street journal
some assembly required

Nike's recently decided that their decades long advertising partnership with Weiden
+ Kennedy deserved a second look. It seems that with so many people
using various interactive means to examine, explore, discuss and learn
about new products, Nike wasn't sitting as far atop the heap online as
they do in more traditional advertising venues. This led towards the
surprising move of placing the partnership between the company and its
advertising agency.

New markets create new methods for
reaching new customers. Nike's looking for help getting the online only
crowd to think about their products. Their path takes them into new
creative that they hope will bring new sales of their shoes, shirts and
stuff.

When you're thinking about how you're going to approach
your new customers, you can keep this in mind: regardless of the new
market, the new method or the new medium, you still need to know how
your new customers are responding to your messages.

AdSymetrix
is here for just that reason. We've designed an online service that
allows you to accurately track all the responses from any advertising
message in any medium. Sign
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finding a new agency.